Blogsby GlyphNov 4
Get Your Ecommerce Data Ready Before Holiday Traffic Arrives
Prepare your ecommerce data for holiday shopping. Validate events, product arrays, attribution, and funnels, then configure your Amplitude ecommerce hub.
Amplitude Blog the company blog of Amplitude: latest posts and feed
Amplitude · Company blog · 9.6 a month · 50 posts since Jun 3, 2026
Oct 26
Find Your Holiday Checkout Friction Before Peak Traffic Does
Find holiday checkout friction with funnel analysis and Session Replay. Test improvements that help more shoppers complete purchases before peak season.
Oct 19
Amplitude + GitHub Agents: Closing the Product Learning Loop
How teams are building the right thing at AI speed with GitHub Copilot, Amplitude Wave, and Statsig
Oct 6
Lessons from consolidating our MCP server
Learn how Amplitude redesigned its MCP server to reduce context bloat, consolidate tools, and help AI agents complete tasks in fewer calls.
Oct 1
What AI engineers do in the age of agentic code
AI agents write most of the code behind modern products. How can AI engineers evolve their day-to-day work to improve product trust?
Sep 28
An analysis of Jev: Faster and cheaper, but watch the accuracy
Decision models show a lot of promise. We reviewed benchmark tests and ran our own to better understand their strengths, shortcomings, and how to improve their accuracy.
Sep 23
Your agent isn’t broken. It’s guessing
When an AI agent gets a query wrong, it’s rarely a model bug. It’s a context gap. Setting up AI Context closes it for good.
Sep 16
Bring headless Amplitude where you work
Between tool consolidation for large reductions in token counts, a new developer CLI, and Service Accounts, using Amplitude in headless mode is easier than ever.
Sep 15
Amplitude climbs to #3 in G2 Digital Analytics Momentum
See how Amplitude climbed to #3 in Digital Analytics momentum in G2's Fall 2026 reports, and what real customers say drove their switch to Amplitude.
Sep 15
Should I install the Amplitude SDK?
Deciding whether the Amplitude SDK is right for you? Compare SDK to warehouse ingestion, see what each one captures, and learn when a hybrid setup fits best.
Sep 10
I was the bottleneck
Amplitude's marketing ops team automated request triage using Asana AI Teammates and Claude, cutting a three-person workflow to a single QA review.
Sep 4
Your agents are only as good as your data context
Humans can recognize when something doesn’t smell right. AI can’t without context. Good data context is the answer.
Sep 2
The New Trust Economy in Financial Services
Trust used to be a one-way decision: banks judged consumers, and consumers had little say. That direction has flipped, and most institutions haven't noticed.
Aug 28
How to Secure AI Agent Traces Without Losing the Signal
Role-based access and privacy redaction are on by default. Take advantage of enterprise-grade controls when sending traces to Amplitude Agent Analytics.
Aug 20
Connecting agent performance to product outcomes
Observe what users ask your AI agent, evaluate where it fails and what those failures cost your business. Agent Analytics is now available to all customers.
Aug 19
Verification loops in software factories: What PMs need to know
Learn what verification loops check inside a software factory, why they can’t tell you if a change moved your metric, and the post-ship loop PMs need to own.
Aug 19
The hidden cost of a bad AI answer
See how CashBook replaced hand-read transcripts with a measurable AI failure rate, and why one bad first answer cost 15 points of retention in four weeks.
Aug 18
Your AI chat box isn't a strategy. Where you put it is
How does Amplitude understand what users want from an AI chat box? Here are the biggest takeaways from our early tests.
Aug 17
From context to intelligence: Building self-improving products in banking and insurance
Why the next generation of financial products will learn from every customer they serve
Aug 17
The Neobank Squeeze: Why Classic Banks Need to Learn to Move at Challenger Speed
Three signals in one year show the threat to Australia's classic banks has stopped being theoretical.
Aug 14
Practical Guide to Evaluating Open Models: Achieving Sonnet-level performance with Kimi
Inside Amplitude's open-weight model tests: how we modified Kimi K2.7 to match Sonnet on latency and quality.
Aug 13
Building got faster. Knowing what worked didn’t
Code Mode and Data Assistant Agent give teams and AI the reasoning and trustworthy data to understand what happened, why it happened, and what to do next.
Aug 12
Your Analytics in your Discord Server
Ask product questions in Discord and get charts, answers, and next steps without leaving the server.
Jul 28
Replay Sessions and Retarget VIPs with Your Existing Adobe Tags
FELD M's updated Adobe Tags extension lets Adobe Analytics teams launch Amplitude using the tracking setup they already built, no re-instrumentation required.
Jul 28
How HYBRD turned agent evals into a retention signal
Discover how HYBRD used Amplitude Agent Analytics to catch real agent bugs fast, then found engaged athletes retain and convert 4x more.
About this blog
Amplitude's own blog, found on amplitude.com by the daily check; not reviewed yet.
Posts per week, last 26 weeks
9.6 a month over the last six months (or since the feed's oldest post)
Posts by month
Writes about
Product and company (20), AI and agents (15), Developer tools (6) in the last six months.