Blogsby GlyphOct 26
Agent observability in the age of undercover AI shoppers. Game on
Some AI agents now disguise themselves as human shoppers. Here's why behavioral data still catches them, and why we think the hiding ends in 2027.
Fullstory Blog the company blog of Fullstory: latest posts and feed
Fullstory · Company blog · 12 a month · 493 posts since May 13, 2015
Oct 22
What the Houston Oilers taught me about AI
Personal AI agents are changing how people shop and how teams work. Learn why judgment matters more than speed, and what agents need to get it right.
Oct 21
Before you block an AI agent, find out what it came to do
Not every AI agent is a threat. Learn how its behavior can help you decide whether to block it or help it complete a purchase.
Oct 21
Ask. Watch. Loop. Get more out of Fullstory MCP
Go beyond basic questions with Fullstory MCP. See how top users run agentic session review and scheduled loops to catch silent failures and size bugs.
Oct 16
Fullstory alternatives: How the top competitors compare in 2026
Compare Fullstory competitors like Amplitude, Contentsquare, Logrocket, and Mixpanel on features like data capture, AI-powered insights, and privacy.
Oct 15
Agentic commerce is live on your site. Can you see it?
Meta’s Muse AI agent is shopping on your site. Fullstory’s new dashboard shows what it buys, where it goes, and when humans take over.
Oct 2
User onboarding checklist: What to include (+ template)
A user onboarding checklist is the shortest path from signup to first value. Build checklists from real user behavior to drive activation.
Sep 29
Best product analytics tools for ecommerce shopper journeys
Ecommerce product analytics tracks the full shopping journey. This guide covers use cases, top product analytics tools for ecommerce, and how to pick.
Sep 28
What is bounce rate? And how to lower yours
Bounce rate is the percentage of visits that start and end on the same page. Under 40% is generally good, while 70% is worth a look.
Sep 18
What is customer data enrichment? Overview and how to use it
Customer data enrichment adds new attributes to a customer profile. See how it works and to use behavioral data without buying third-party sources.
Sep 9
I stopped defending session replay. Here's what we actually built
Why watching a session isn't the same as knowing why it happened, and what that gap actually costs you.
Aug 31
3 early MCP insights and learnings from our customers
3 early Fullstory MCP customers on querying data directly, catching issues before customers report them, and auto-generating bug tests.
Aug 31
Best CRO tools for ecommerce: A behavioral data view for 2026
Successful ecommerce CRO takes more than one tool. Build a stack covering behavioral analytics, monitoring, testing, and personalization.
Aug 28
The best Mixpanel alternatives for behavioral analytics
Mixpanel only tracks what you set up to track. If your team needs the fuller picture of user behavior, here are the best alternatives.
Aug 26
65% of teams have misdiagnosed digital friction, shipping the wrong fix
Shipping a fix for the wrong root cause charges a compounding tax on engineering resources and customer trust.
Aug 25
How Pizza Hut turns behavioral data into AI-powered experimentation
How Pizza Hut moved from manual A/B testing to AI-built product affinities, using Fullstory behavioral data to see the "why" behind every experiment.
Aug 25
5 questions to ask your product analytics vendor
Every vendor says yes to your feature checklist. Two Fullstory solutions engineers on the architecture questions that actually separate them.
Aug 24
Tool-calling accuracy: Why context is the real AI agent bottleneck
AI agents rarely fail from too many tools. Missing context is the real cost driver, sending agents into token-burning loops instead of fast answers.
Aug 19
Form abandonment: How to avoid it and increase your conversion rates
Form abandonment costs businesses real conversions. Learn what causes it, how to measure it, and how behavioral data helps you fix it.
Aug 18
What product analytics can't tell you about work
Zero rage clicks, zero friction, and agents still copy-paste 50 times per case. Why clean tool metrics hide the real cost of how work gets done.
Aug 14
Your warehouse doesn't need raw events. It needs queryable tables
Raw event exports push transformation work onto your team. Analytics-ready means modeled tables your analysts and AI agents can query directly.
Aug 14
What is conversion rate optimization (CRO)? Optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
Aug 12
Fullstory for Customer Agents: session context to resolve, not interrogate
Fullstory for Customer Agents streams real-time session context into your support stack, so agents know what happened before replying.
Aug 5
Somebody just logged into your site. That’s good… right? Right?
Suspicious Activity signals are now generally available in Fullsory. Tell humans, AI agents, and bots apart, and catch bot activity in real time.
Aug 4
Agentic Session Review: 5 reasons to stop watching session replays
Agentic Session Review (ASR) is the new normal for gathering session intelligence. Here's why agents beat doing it yourself every time.
The latest 200 of 493 posts on file; older ones are under Months.
About this blog
Fullstory's own blog on fullstory.com, found by the daily check.
Posts per week, last 26 weeks
12 a month over the last six months (or since the feed's oldest post)
Posts by month
Writes about
Product and company (20), Data engineering (19), AI and agents (17) in the last six months.
History
Listed on Blogs Oct 27, 2026. No changes to its feed, status or cadence since.