geoSurge Blog the company blog of geoSurge: latest posts and feed

Nov 3

What 28,000 AI answers reveal about brands in Mexico

Oct 22

We built the pretty dashboard, and now we're giving it away for free

geoSurge's CEO on why he resisted building an AI visibility dashboard, why he caved, what Product Hunt taught the team, and why models will search less.

Oct 20

geoSurge launches free AI visibility tracking app

The free app complements geoSurge's enterprise product, which shapes what AI learns about brands, based on the company's research that leading models look up familiar brands 3.2 times as often as unfamiliar ones.

Sep 23

AI visibility: what are we actually measuring?

geoSurge's desktop app and API comparison found aligned brand visibility and different search behaviour. Here's what that tells us, and what it leaves unanswered.

Sep 15

Apple launched a foldable iPhone, Gemini kept searching rumours

Days after the iPhone Duo was unveiled, ChatGPT is pricing it, and pointing potential customers to apple.com. Gemini however, is still searching for the release date.

Sep 3

The labs are learning to recognise their own words

Anthropic will watermark text from Claude. Google has marked Gemini text since 2024. The compliance story explains the timing and nothing else.

Aug 25

Which brands does AI recommend in Mexico? We measured 14,000 answers

Read our Mexico Visibility Index - we analysed 14,000 AI answers to 700 questions Mexican consumers actually ask - in Spanish, across seven industries and 315 brands.

Aug 20

We hired our loudest critic: a Q&A with Pedro Dias, geoSurge's Founding Head of SEO

I run a company in AI visibility so the first thing I did when I found the sharpest critic of the space was email him to say he was right.

Aug 12

Hello Meri 👋

Let me set the scene - in July 2024 I did something slightly unhinged: I cold-emailed the CTO of Pleo and asked them to hire me.

Jul 28

Report: AI Searches What It Remembers

New report finds model memory predicts which brands get searched.

Jul 7

geoSurge Raises $12m Behind a New Thesis For AI Visibility

Investors back geoSurge’s long-term AI visibility thesis with $12m Brands are entering a new era where AI systems - not search engines - shape how companies are discovered, understood and chosen

Jul 7

The Difference Between a Hallucination and a Vision

We just closed a $12 million oversubscribed seed round - I’m told it’s one of the largest in the AI visibility category to date. The obvious thing to write today would be a thank-you note.

Jul 2

What Reddit's scraping lawsuit reveals about AI visibility

Most coverage called it another AI scraping suit. The detail that matters is that Reddit is suing businesses for reaching its content through Google's search results, not Google going after scrapers.

Jul 2

You can rank #1 and still be missing from AI answers

Ranking first in Google no longer guarantees visibility in AI answers. New evidence shows AI Overviews appear most often on question-led, high-intent searches, and many citations come from pages outside the traditional top 10.

May 20

Google’s AI optimisation guide shows why brands need a GEO layer above SEO

Google’s AI optimisation guidance confirms SEO still matters, but rankings alone no longer explain brand visibility. As AI Overviews and AI Mode retrieve, cite and synthesise information, brands need to measure how they are represented...

May 20

From RAG to Representation: Google’s new era for AI visibility

Google’s latest AI Search announcements confirm a shift from rankings to representation. As Search becomes more conversational, agentic and generated, brands need to understand how AI systems describe them, which sources shape those...

May 19

The Fragility of RAG Based Visibility

RAG is often treated as the answer to keeping AI systems current, but retrieval-based visibility is fragile when it depends on external search indexes.

May 19

Why dominant brands vanish from AI answers

AI answers do not behave like search results. A brand can move from being reliably recommended to missing entirely when a model, retrieval layer, or product experience changes.

May 19

GEO: The Quiet Collapse of Search and the Rise of Model Visibility

Search is no longer the only place where discovery happens. As users spend more time inside AI assistants, brands need visibility inside model-generated answers, not just traditional rankings.

May 19

SEO is changing, but the skills already exist within the community

GEO is not a replacement for SEO. It is the next expansion of organic visibility into AI assistants, generative search, agents, and model-generated answers.

May 19

GEO vs SEO - What's the difference?

SEO and GEO both help brands earn organic visibility, but they optimise for different systems. SEO is built around rankings, clicks and indexed pages.

May 19

Cloaking or Optimisation? Rethinking Content Delivery for GEO

The idea of serving different versions of a website to bots and users has always been controversial. For more than two decades, Google has labelled the practice as “cloaking” and treated it as grounds for penalty or de-indexing.

May 13

geoSurge emerges from stealth to solve the “Disappearing Brands” crisis in AI search

geoSurge launches today with research showing dominant brands like Ryanair and Chanel can vanish between GPT model updates – revealing a new visibility threat as consumers shift to AI-first search.